P&G global leading brands represented by Star Brands in Algeria include Ariel,Fairy,Head & Shoulders,Pantene,Gillette,Always,Pampers and Oral-B.
In addition to P&G assortment, the company is marketing and distributing Duracell batteries in partnership with Duracell Inc., the world’s leading manufacturer of high-performance consumer batteries.
Our sister company, Star Goods, established in 2003 with a focus on food and beverage distribution across the Algerian market, continues to thrive in the distribution of domestic and international food products.
Today, the products distributed by Star Brands and Star Goods are present and visible across all trade levels and grocery stores. Our group stands as the most reliable and appreciated partner in the market. Our goal is to continue being a role-model distributor, a top employer and a top FMCG leader in Algeria.
To be the best importer, logistics and distribution Company in Algeria by delivering best-in-class store fundamentals and constantly scaling our national coverage efficiently.
Modern Trade, including the e-commerce retailers, is the fastest growing distribution channel for consumer goods in Algeria, representing close to 10% of the total consumer packaged goods sales.
The traditional Trade sector is the biggest trade channel, highly fragmented and made of a multitude of small convenience stores, groceries, perfumeries, tobacconists, Pharmacies, usually family businesses.
Wholesalers play an important part in the distribution of goods, driving indirect distribution as a cost-efficient manner to supply small-size stores and remote retailers.
Our Route-to-Market is an integral part of our commercial strategy and is designed to enable our organization to deliver superior in-store presence for all our brands. The approach is to balance our focus and resources across all key trade channels, cooperate with all customers in order to maximize our joint business potential. We are providing proven service solutions to retailers covering +90% of consumer goods consumption with a high degree of flexibility to adapt to the market changes. Our customers are our priority.
Our Brands